In today's competitive landscape of digital marketing, not many experts have carved out a niche quite like Randy Rohde. Leading the charge as founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a nationally acclaimed PR expert who assists companies strengthen their online presence, achieve top search visibility, and get featured on more than 900 media outlets.
A Journey From Retail to Digital PR
Rohde's career path has been far from traditional. Holding degrees from institutions including Michigan Ross, he began his career in retail operations — managing national retail locations, handling multi-unit management, and eventually overseeing operations at two national retail companies.
The itch to create something from scratch never went away. Together with a group of collaborators, he launched a national service provider, completed a successful sale, started another, then settled in Cleveland, Ohio, where he grew a business across five states — and sold that company also. Somewhere along the way that he discovered the power of digital marketing.
Press Releases With a Purpose
Today, Rohde operates 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Via his signature get more info brand "The News Guy," he delivers a robust lineup of services engineered to move the needle for businesses.
His core offering is press release distribution, placing stories across major media outlets such as AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde also provides featured article placements on prestigious platforms, SEO and local SEO optimization, authority-boosting backlink services, and PPC management.
A Forward-Thinking Approach to AI and PR
Perhaps the most forward-thinking aspect of his work is his pioneering approach to AI search visibility. He treats press releases as a form of strategic input for AI platforms — enabling businesses to influence what AI tools including Google AI Overviews, ChatGPT, and Perplexity report about a given brand. This cutting-edge approach gives businesses a competitive edge in today's shifting digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's impact stretches much further than just his marketing services. He produces a pair of podcasts — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series featuring small business stories and insights.
As a sought-after speaker, Rohde has taken the stage at notable gatherings across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on popular podcast programs such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde carries IMDB credits as a producer, actor, and director — showing his creative range both on screen and off.
Building Digital Trust, One Press Release at a Time
In his own copyright: "Visibility without credibility is a missed opportunity." For brands that want to build authority, rise in the search results, and stay ahead of the curve, Randy Rohde and The News Guy deliver the results that matter.